Ogilvy´s Worldwide Chief Creative Officer, Tham Khai Meng, is the most famous name of Singapore. But the real talent from the Southeast country lies on Eugene Cheong. From the many Neil French´s Asian Pupils, he was, definitely, the one who shined most.
Cheong is working at Ogilvy since 1981, from the time David Ogilvy himself was still there, and has also spent a brief time in some hot shops in the middle of the 90s. Eugene has worked in London´s office, which puts his thinking much closer to West than East. His ideas are usually very high-class, always using the combination great copy + long text, instead of visual puzzles.
Respected as a big talent, Eugene finally got a well deserved recognition at Ogilvy and was named Top Creative of the office in Asia. Neil French refers him as the world´s second best writer and some say he can write speeches better than Obama. From his more than 300 awards around, we will highlights the ones he has won in Cannes.
Ad Genius 13: Eugene Cheong.
Countries: Singapore and UK.
Agencies: Ogilvy, Bates, the Ball partnership.
In Cannes: 14 lions, 6 gold.
Strong Points: Long Copy.































Scam hack. Traditional, print bullshit work! Your time has past, matey!
ReplyDeleteGiv me dave droga any time of the decade! I don't need a Neil French protege. And wasn't there a controversy over the God campaign ... a rip-off of a published work? And in this Internet age, who actually reads long long copy set in whimsical fonts? 20, 10 years ago, such work would have been lauded but now, any graphic design student with a mac on mobile broadband can churn out similar ideas by the '000s. Take an analogy - why did Wong Kar Wai make Days Of Being Wild, Chungking Express, In The Mood For Love and 2046 as a finale? Cos a true master knows 'all this will pass'. Even Droga quit his CD job to set up his multi-disciplinary design studio.
ReplyDeleteNeil French thinks EC's the 2nd best writer in the world - is it French's way of saying he himself is #1? The best back-handed compliment I've read! And what does that make S Rushdie ... a literary hack? Surely a chap who won the Booker of the Bookers twice, can't be reduced to walking in the shadows of a fellow who writes copy to clients' orders? Ad hype!
ReplyDelete,徵信社,尋人,偵探,偵探社,徵才,私家偵探,徵信,徵信社,徵信公司,抓猴,出軌,背叛,婚姻,劈腿,感情,第三者,婚外情,一夜情,小老婆,外遇,商標,市場調查,公平交易法,抓姦,債務,債務協商,應收帳款,詐欺,離婚,監護權,法律諮詢,法律常識,離婚諮詢,錄音,找人,追蹤器,徵信,徵信公司,尋人,抓姦,外遇,徵信,徵信社,徵信公司,尋人,抓姦,外遇,徵信,徵信社徵信公司,尋人,抓姦,外遇,徵信,徵信社,徵信公司,尋人,抓姦,外遇,徵信社
ReplyDeleteGiv Eug a break won't u? What's his age? 50 past? How many +50 Creative Directors u see going past 60? Should eug get the chop from Ogilvy top management - too expensive too high-clas - what would he do 4 a living? Teach kopiwriting at local polytechnics' media depts? Means very big pay cut and drop in status. So what if he is a scam hack, he is just protecting his job, show he is giving all his expertise. I googled dave droga, dat chap set up his own company, be his own boss, make his money as good as his effort put in ... I say this is smarter than being a take-pay employee in a big MNC.
ReplyDeleteSo hav pity on eug. He is running on a threadmill which donch slow down or age in parts.
Eugene Cheong?
ReplyDeleteBoring Song!
(thank you, thank you - please keep applause to a dull roar)
for once I would like to see a real selling ad from this pretender. I can't believe Ogilvy continue to indulge this wankery
ReplyDeleteJ E A L O U S.......so sad
ReplyDelete"The truth is never pretty. But never as ugly as a lie." - Shane Weaver. RIP. ECD Ogilvy
ReplyDeleteSaw today at MRT signboard on Singapore 2012 Most Influential Creative Directors and EC isn't on it after 2010 & 2011. So he is going down or some new boss at Ogilvy let him go? Anyone knows? Good riddance to the Lance Armstrong of Singapore advertising!
ReplyDeleteSeriously? Why all the haters? He has won more awards than everyone who has commented on this article combined. So what have you done?
ReplyDeleteWon for scam ads? Won as part of a team? Won following a brief given by higher CDs in the agency ladder? Won by original thinking not by usurping other creatives' ideas and passing off as own?
ReplyDeleteHe is getting old. Better to retire soon.
ReplyDelete"You suck!"
ReplyDeleteGod.
"Neil. Ditto"
ReplyDeleteDog of God.
"Ogilvy´s Worldwide Chief Creative Officer, Tham Khai Meng, is the most famous name of Singapore."
ReplyDeleteOh stop it you stupid boy! You'll go blind.
LKY aka GOD
餐飲設備
ReplyDelete製冰機
洗碗機
咖啡機
冷凍冷藏冰箱
蒸烤箱
關島婚禮
關島蜜月
花蓮民宿
彈簧床
床墊
獨立筒床墊
乳膠床墊
床墊工廠
產後護理之家
月子中心
坐月子中心
坐月子
月子餐
I am grateful for this blog to distribute knowledge about this significant topic. Here I found different segments and now I am going to use these new instructions with new enthusiasm.โฆษณา อย
ReplyDeleteWe are urgently in need of kidney donors for the sum of$500,000,00,( 3 crore)reply via Email: hospitalcarecenter@gmail.com
ReplyDeleteWhatsApp +91 8681996093
免費18禁成人網站
ReplyDelete免費色情成人網站視頻
免費成人網站線上看
免費全球最大成人網站
免費視頻美女聊天室
自慰少女人妻視頻直播聊天室
人妻視頻直播聊天室
辣台妹視訊聊天室
日本視訊免費視訊美女
露點走光
ReplyDelete射在高跟鞋
情色影片線上免費看
通博現金網
運彩投注
線上輪盤
視訊交友聊天室
網路主播影音視訊秀
視訊做愛