Antonio Montero

It´s not possible to determine how responsible Antonio Montero López is for the success of Contrapunto in the last eight years he has been there. The only thing we know is that he has won, during that period, over 20 lions. We are not considering the other 3 lions Antonio has won in his previous agency, "AVA".

The true thing is that, more than a homage to Antonio himself, this post would like to highlight Contrapunto and Spain in this post. The country is always between the ten most awarded in the world, but it has a lack of big stars, different than its latin counterparts, Argentina and Brazil. Rafa Antón, the most well-known Spanish star, for example, has won "only" eight lions. Few, considered to the dozens each Brazilian or Argentinean star has won.

For 35 years, Contrapunto has been consistently, the most (or between the most) awarded and respected creative agencies in Spain. It has so much strength that it has not been sold to any multionational yet. It is probably the most successful agency in Europe to promote Smart, the small car and it reached the new century making great things for web too. Here, we will show some of the work Montero has done in Contrapunto.

Ad Genius 12: Antonio Montero López.

Country: Spain.

Agencies: McCann, Almeida Vaqueiro e Associados, Contrapunto.

At Cannes: About 25 lions, more than 20 in Contrapunto.

Strong points: Enviroment and social work.

Kaliber Beer - Celebrity bloopers here

Nigel Roberts & Paul Belford

Worshipped in UK, not so in Cannes, Paul Belford and Nigel Roberts are probably the most influential advertisers in the world in the most classic category: print. Their system "poster design + beautiful headline that works alone" is a must in countries like Brazil and Singapore. Their "scam ads to win advertising festivals" is also repeated exhaustively in the rest of the world. And finally, their "Economist" posters are taught in the first grade of every advertising school.

It´s not easy to choose the best of the team, since they have always worked together. Now, after almost 15 years together, they split. Nigel is creative director at CHI & Partners, while Paul (the most awarded art director in the history of D&AD) is partner of a small agency, "This is Real Art". Together since DMB&B times, they worked at TBWA, Ogilvy, Leagas Delaney and AMV BBDO. Their constant agency changing and their scam scandals, suggest that they might not be easy to handle.

Ad Genius 11: Nigel Roberts & Paul Belford

Country: UK.

Agencies: DMB&B, TBWA, Ogilvy, Leagas Delaney, AMV BBDO, CHI & Partners, This is Real Art.

At Cannes: 20 Lions, 6 golds.

Strong points: Beautiful layouts + smart headlines.