Wednesday, September 30, 2009

Chuck McBride

American advertising! In our imaginary, we see guys wearing suits going to Madison Avenue, working on the last floor of a skyscraper. It´s hard to imagine that one of the most successful American advertisers of all times has never put a foot in New York, only, maybe, to get his One Show Pencils.

The closest Chuck McBride got from the Big Apple was when he worked in Philadelphia for Wieden & Kennedy. But that was brief. Chuck is a West Coast Man. From Portland to San Diego, he has worked in the hottest American agencies of the 1990s and collected around 20 lions, all in the major category: film.

And we are not talking about Lions. We are talking about huge lions, films that are still top favorites of the world´s biggest creative directors. Who else has ideas like "Got Milk?", Nike´s "The Morning After" and Adidas One´s "Hello Tomorrow" in the same portfolio? If you know, please send me an e-mail suggesting.

Ad Genius 10: Chuck McBride.
Country: USA.
Agencies: Team One Los Angeles, FCB San Francisco, Goodby Silverstein, Wieden + Kennedy Portland and Philadelphia, TBWA Chiat/Day San Francisco, Cutwater.
At Cannes: Around 20 lions, 12 Golds.
Strong Points: Oversized-budget films.


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