Cheong is working at Ogilvy since 1981, from the time David Ogilvy himself was still there, and has also spent a brief time in some hot shops in the middle of the 90s. Eugene has worked in London´s office, which puts his thinking much closer to West than East. His ideas are usually very high-class, always using the combination great copy + long text, instead of visual puzzles.
Respected as a big talent, Eugene finally got a well deserved recognition at Ogilvy and was named Top Creative of the office in Asia. Neil French refers him as the world´s second best writer and some say he can write speeches better than Obama. From his more than 300 awards around, we will highlights the ones he has won in Cannes.
Ad Genius 13: Eugene Cheong.
Countries: Singapore and UK.
Agencies: Ogilvy, Bates, the Ball partnership.
In Cannes: 14 lions, 6 gold.Strong Points: Long Copy.